Apples, apricots and coffee beans

Here’s a little game. How many fruit, veg, or other kitchen perishables can you think of that have associations with your favourite brands?

Apple is an obvious one, and if you’re old enough to remember, Apricot Computers too. Java is in your PC- but also in your coffee. Then there’s Orange – good for your vitamin C but also for a 3G signal.

How about that unforgettable accessory for the Canary Wharf commuter? The RIM BlackBerry? Great if you prefer your keyboard to be real and not touch-screen – but also still available in the groceries department in your local supermarket.

It seems that consumer electronics companies know a good marketing trick when they see one. If we associate a product with something that smells, tastes or makes us feel good, then we’re less likely to see the item as bland or just like its competitors, no matter how grey the plastic!

There must be many more marketing ideas though, that fell by the wayside. Somewhere in Silicon Valley lies the undeveloped prototype for the Potato, a video phone that kept getting fried. And perhaps there’s a set-top decoder called the Egg whose signals kept getting scrambled.

But in the crazy cross-over between R&D and marketing, there’s bound to be the odd casualty or two.

Apples and Tablets

Want To Call Yourself A Coffee Expert- Here Is What You Must Know

If you think your know coffee, then think again. Get the lowdown of what you need to know about coffee before you can even pretend to call yourself an expert.

Will Coffee Dehydrate You?

Everyone acknowledges that coffee is a mild diuretic. Curiously our bodies replace the water we lose, even during physical exertion, with the H2O in the coffee. Therefore, ingesting coffee doesn’t create a loss of water.

Is Coffee Bad for You?

For the majority, coffee is a safe and, oftentimes, healing drink. Essentially, most analysis establishes that coffee could be beneficial for us! The majority of the negative impacts from coffee are associated to sensitiveness to caffeine, not with coffee particularly. If caffeine is problematical, drinking decaffeinated coffee will in all likelihood be a resolution.

COFFEE CHARACTERISTICS

These characteristics are all graded on intensity. The ranking scale goes from non intense ( not noticeable ) to very intense ( very noticeable ).

AROMA : The fragrance of coffee is particular, both when the coffee is just dry grounds and also after it has been prepared. Assessing the scent lets us discover the freshness and all aromatic flavors. It also confirms the roast level and maybe some taste characteristics.

BODY : This is a tactile descriptor. It identifies how dense or full-bodied the coffee feels in our mouth. A good comparison is to think how skim milk feels differently from whole-milk in your mouth.

FLAVOR: This is the essence of the cup. How much does it taste like what coffee should taste like? This is the toughest of the traits because the coffee consumer needs lots of experiences to draw upon in order to be correct.

ACIDITY: Most coffee has some amount of acidity. It’s best interpreted as the bright, lively, tingly sensation felt with citrus fruit and vinegar.

SWEETNESS : This is a delicate experience that is different from the taste sensation we associate with sucrose, table sugar. Comparing the sensation to a known sweetness is tricky; nevertheless, the sensation is clearly sweet.

AFTERTASTE: This refers to the power of the coffee flavor perceived in the mouth after the coffee has been swallowed.

All these traits produces what is known as a flavor profile, which is the experience of drinking coffee broken down into various traits.

As you have already read, these take in factors like acidity and odor. In Also, coffee can have unique tastes, and nuances that do not appear in each brew. The holistic experience of all these distinct parts is the flavor profile.

Sometimes, coffee from the same area can have a different profile because slight changes in the many processing steps will impact their flavor.

Coffee Advice For The Coffee Drinking Novice

It can be tricky to make a good cup of coffee. Making your own coffee can leave with an inconsistent brew that may be weak one day and too strong the next. This article can give you the information you need to make great coffee that will keep you coming back for more.

Do not leave your coffee open any longer than necessary. While preparing your coffee, don’t open the can or bag until you are ready to scoop. Immediately after scooping, close the coffee container. This will keep your coffee fresher longer. It also keeps the flavor and aroma from evaporating in the air.

If you could use a special treat, consider grabbing your next cup from a specialty coffee shop. There are dozens of different ways that you can enjoy your coffee, from sweet and frothy mixed drinks to hot and strong espressos.

When you get some coffee beans, put most of them away in an airtight container. Place the container in your freezer if you do not have a cool place to keep it. You should grind small quantities of beans, for instance enough to last you for a week. Experience with different grinding techniques if you want different flavors.

One of the things that you can do to improve the quality of your coffee is to filter the water that you use instead of using tap water. This will reduce the amount of chemicals in the mix when you are making your coffee, yielding a clearer and fresher taste upon drinking.

Do not buy purchase coffee that has packaged beans and is pre-flavored. These coffees are made using oil that is hard to clean out of a coffee pot. They will also affect future pots of coffee that you make, giving each subsequent cup a funny taste. Furthermore, the flavors these coffees are made with tend not to taste good anyway.

If you notice that you are buying the same type of coffee, try buying in bulk. This will help to maximize your investment, especially if you stick with a particular brand. Check online to see if you can buy a large bag or bucket of coffee beans, which will help reduce your expenses during the year.

As stated earlier, making a cup of coffee just right is a challenge sometimes. But, by applying the advice in this piece, you are sure to become a coffee expert in no time.